The invention of baby formula

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The invention of baby formula

Baby formula feels like it’s been around forever, but it actually dates back to 5,000 BC! So how did moms get along before formula? And how did we get where we are now with the wide variety of options? Let’s get into it!

Before Formula

Many moms aren’t able to breastfeed, depend on supplementing, or breastfeed doesn’t fit their needs. In Greece around 950 BC, breastfeeding for the elite introduced wet nurses, where other women would breastfeed their children. Throughout the many years, infants received breast milk through other women, and by the early 17th century, a French obstetrician objected that babies need to be fed by their biological mothers.

invention of baby formula

Still, wet nursing remained a popular route, and it wasn’t until the 19th century that artificial feeding became a feasible reality. At this time, animals milk was fed to children through devices, including cow horns. By the mid 19th century, feedings evolved with the use of glass bottles.

While for many years animal milk and wet nursing were most popular, around the 1930s advancements were made to alternative formulas. 


Formula Regulations

In 1929 the American Medical Association (AMA) formed the Committee on Foods to approve the safety and quality of formula composition. Infant food companies had to seek AMA approval and receive the “Seal of Acceptance.”

Partnerships solidified between physicians and formula companies, ramping up the trust and use of formula. 

Introduction of European Formula

Since the beginning European formulas have been rated highly. They have been the worlds most eco-friendly and organic option, focused on natural nutrition.


HiPP was founded in 1899 by Joseph Hipp. He was called to help his own children with their nutritional needs, and therefore pioneered today’s larges range of European baby formulas. HiPP is made with natural ingredients using organic farming. 


Holle entered the scene in 1933. After its introduction, it put out Holle whole meal bread and Holle organic baby food first, making Holle one of the first organic baby food manufacturers in Europe!

Today Holle has a complete line of infant and toddler formulas, which use grass-fed organic cow’s and goat’s milk.

Mastering Baby Formula

It’s been a long road, but baby formula has been mastered by experts who have a primary focus on nutrition for your little one. Check out the wide selection, which addresses any digestive issues your child may have.